The Turquoise Brick Road

navigate the eight universal stages of human development with eight lively, illustrated stories of challenge and success.

The book in Both formats
The Turquoise Brick Road


We live in uncertain times and face major crises – a pandemic, the climate emergency, a leadership crisis, growing inequality, to name a few. We believe that we will only tackle the 21st century challenges by coming together and moving forward as one. The framework and stories in this book impart the value of diversity, providing a base from which to develop the necessary tools for a more harmonious world, and demonstrating possible ways forward.

The Turquoise Brick Road
The Turquoise Brick Road


“Follow the Yellow Brick Road. Follow the Yellow Brick Road.
Follow, follow, follow, follow,…
We’re off to see the Wizard, The Wonderful Wizard of Oz.
You’ll find he is a whiz of a Wiz! If ever a Wiz! there was…. “
The Wonderful Wizard of Oz.

Yellow brick road: denoting a course of action or series of events viewed as a path to a particular (especially positive or desired) outcome or goal (The Oxford English Dictionary). This vivid, bright, golden road can easily be seen as a modern representation of the much older spiritual philosophy known in Buddhism and Kabbalah as The Golden Path.

To some this represents the human path from egoism to enlightenment. This journey is more closely related to the one in this book than you might think.

We invite you to join us on a journey not just towards the yellow brick road, but beyond it into turquoise and to becoming part of something bigger.

The Turquoise Brick Road
The Turquoise Brick Road


This book provides an easy-to-understand open-ended framework – the Graves Value System – that identifies eight universal levels of conscious development. It introduces humankind’s universal development stages, the origins of different traits and tools, and their interrelation. It is a practical way of developing awareness, tolerance, and appreciation for people with different traditions, personalities and backgrounds. Thus, we can become more aware of what we need to change in order to save the planet and ourselves as a species.

The Turquoise Brick Road

Who should read the book?

This book is for anyone seeking a better understanding of the world we live in, eager to make judicious choices and identify a route to a healthy and sustainable future. It will particularly benefit professionals, students and college graduates who want to

– find their place in the world
– make sense of their professional environment
– understand large scale societal development.

The Turquoise Brick Road


The journey begins in Purpleshire, where Amon lives hidden away, trying to make ends meet. He hasn’t found the right path yet, but Bo, a gentle character who runs the local shop, tries to help. Set in her ways, she carries on family traditions and lives in the way her ancestors once did. This is precisely the life that drove creative and energetic Conan to move out of Purpleshire into the city. Conan believes in the power of self. He founded a startup and is now busy pursuing his own way. Following an accident, Conan takes part in one of Doc’s scientific trials. Doc is a detail-oriented scientist who believes there is only one right path. 

the turquoise brick road

Amon – The Survivor

Amon lives together with Amaroq, his loyal dog, in a cave in the woods in Purpleshire. He was a shepherd and comes from a very dry place, far away, where people had to group together to survive. He had to flee his country and ended up as a refugee in a camp, together with 100,000 others. Amon spent more years there…

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Bo - our local shop owner

Bo is the typical head of a traditional family business. She is a gentle character who runs the local shop in Purpleshire. Set in her ways, she carries on family traditions and lives in the way of her ancestors. She is part of a larger family, knows her local area has a strong sense of belonging and trust…

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Conan - the modern start-up entrepreneur

Conan is co-founder of a fintech startup. He lives in a hip area of the city and can’t get enough of the buzzing music scene and trendy restaurants. Living in the city also means there are so many different networking events going on and always new people…

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Doc - a typical scientist who is an expert in what she does

Doc feels at home in a structured, process-driven environment. Doc, short for Dr. Delta Descartes, is a research scientist and team lead working on a new treatment for pain relief. Most steps and criteria of her work are documented.

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Eli - a performance-driven player who thrives on competition

Eli is an ambitious go-getter with an entrepreneurial mindset.As a former professional athlete, he heads a business unit at ‘PerformVentures’, a data-driven consultancy. Eli’s business unit invests…

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Florence - a socially engaged agile coach and passionate jazz musician

Florence is an agile coach and SCRUM master, working in a medium-sized tech-company that advances into an area of interactive, digital customer engagements, going beyond UX User Experience – they call it UR User Relationship…

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G - a self-motivated character in a systems world

G, short for Gerald, is on a journey of self-actualisation. For him, every situation is a learning opportunity. He believes, that sometimes you need to put yourself into very different situations, even engage with extreme logics or listen to radical perspectives…

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Hortense - a prototype of what mankind can become

Hortense is a botanist and has found ways to bring indigenous plants and micro-systems back to life. Many of the plants are used to revitalise energies; to stimulate body, heart, mind and spirit. She works in her natural and colourful garden..

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We have already read the book.  We love it.

Said E. Dawlabani

Author, Founder of the MEMEnomics Group, Co-Founder the Center for Human Emergence Middle East, Named “one of the world’s boldest thought leaders in 2019”

“In a world that’s increasingly being defined by 240 characters comes this book that reminds us of the essential nature of human existence. What the author has done is nothing short of the masterful retelling of a psychosocial framework that at one point was considered the theory that explains everything. With the help of colorful graphics and backed by six decades of research and applications the book tells the story of evolutionary systems that effect the individual, the group and the culture and provides leaders at every level of society with the deep understanding of the issues that motivate behavior. Let me be the first to welcome you into the world of Gravesian consciousness.”

Will Holt

Dean of Pearson Business School

“An inspiring manual for our future workforce in terms of both organisational and personal growth, this is an essential read for students of business, organisational behaviour and leadership.  Based around Clare W. Graves ground-breaking model, the book provides colourful insights into why organisations and people behave the way that they do. It provides a fascinating glimpse into how society and business can evolve sustainably in the future.”

Christopher Cooke

Founder of 3LM, Holistic Management (Regenerative Solutions)

“Rhys has achieved his two outcomes for this book. He communicates well the significance of the original body of knowledge that Clare W Graves illuminated; He also offers an introductory text that is truly a fun read. I suggest that whilst enjoying this book, you hold a state of awe and wonder at how Nature functions. In so doing, you will gain glimpses into the profundity of the research of Clare W Graves and the reasons for its diverse lineage.”

Paul van Schaik

Founder of IntegralMENTORS, Co-Founder of Integral Without Borders

‘The Turquoise Brick Road is a very useful introduction to the work of Clare Graves’s developmental psychology and a glimpse of the integral world we are slowly entering at the start of the 21st century. Like all integral frameworks it should be held lightly and applied with compassion and love. As I like to say, “You can learn much about integral frameworks in a short time — the rest has to be lived.” See this book as a starting point to the often difficult, but rewarding journey into an integral world and praxis.”

Dr Robin Lincoln Wood

Author of 8 Award Winning Books on Transforming Organizations and Leaders in the 21st Century

“Well written, researched, historically grounded and colourfully illustrated, The Turquoise Brick Road provides an accessible, practical introduction to the human developmental journey. It points us toward the possibilities inherent in homo sapiens and a better future where humankind has learned to live in harmony with itself and the earth. My colleagues and I have spent a lifetime exploring the future and learning about humans’ incredible diversity and differences. For 25 years and in 36 countries, we used the developmental framework that this book builds on and had great success unravelling the apparent mysteries of change and transformation in organizations, technologies and governments – both large and small. This framework works better than anything I know of to elegantly navigate transitions, heal dysfunctional systems and map out the next steps on our journey to a thrivable world. Using it reveals that the confusion and chaos bubbling around the world right now conceals hidden developmental dynamics indicating humankind is undergoing a momentous leap into a new way of being and understanding life, the universe and everything in it. I highly recommend it.”

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